Updates
February 14, 2025: We completed this change.
January 30, 2025: We announced this information.
Product
Yahoo! JAPAN Ads Display Ads
Date
February 13, 2025
Summary
In Display Ads, we have started delivery controls for ads of products and services that require age restrictions to strengthen protection for minors.
With this change, even if you don't set up age targeting, ads for the relevant products and services won’t be delivered to internet users who haven't reached the restricted age.
See the following products and services subject to restrictions:
Note
This change may result in a decrease in impressions for ads dealing with restricted products and services. This is a measure to ensure more considerate ad delivery to minors.
Comments
We plan to implement similar changes for Yahoo! JAPAN Ads Search Ads. Wait for further announcements with detailed schedules.
February 14, 2025: We completed this change.
January 30, 2025: We announced this information.
Product
Yahoo! JAPAN Ads Display Ads
Date
February 13, 2025
Summary
In Display Ads, we have started delivery controls for ads of products and services that require age restrictions to strengthen protection for minors.
With this change, even if you don't set up age targeting, ads for the relevant products and services won’t be delivered to internet users who haven't reached the restricted age.
See the following products and services subject to restrictions:
| Product/Service | Age | Comments |
|---|---|---|
| Pachinko/Slot machines (models, hall promotions), Mahjong parlors, Casinos (legal overseas) | Under 18 | |
| Online dating services and marriage agencies | Under 18 | *Including same-sex couples |
| Electronic cigarettes | Under 20 |
Note
This change may result in a decrease in impressions for ads dealing with restricted products and services. This is a measure to ensure more considerate ad delivery to minors.
Comments
We plan to implement similar changes for Yahoo! JAPAN Ads Search Ads. Wait for further announcements with detailed schedules.