Product
Yahoo! JAPAN Ads Search Ads
Yahoo! JAPAN Ads Display Ads

Summary
Yahoo! JAPAN Ads' Campaign Management Tool is working to improve based on customer requests.
This article highlights some of the improvements made in December 2024.

Search Ads

• Detailed settings now available in the keyword creation view
  Previously, you needed to specify items like keyword bids and final URLs in the edit view after creating keywords. With this improvement, you can now specify details such as URLs while entering keywords. If you want to specify details at the same time, select "Input with details" in the new keyword creation view. You can still input only keywords as before by selecting "Basic input."
  
  Items you can input by selecting "Specify details and input" are as follows:
  ・Keyword
  ・Match type
  ・Bid
  ・Final URL
  ・Smartphone final URL
  ・Tracking URL
  ・Custom parameter
  Enter the preceding items separated by tabs or commas.


• Improvement in registering duplicate keywords
  When creating keywords, if the same keyword and match type are already registered, you can now turn on the delivery settings for the registered keywords.
  
  This improvement reduces the effort and time needed to check for duplicate keywords and individually change delivery settings.

Display Ads

• Improvement of the selection view for "Conversion action for optimization"
  In the campaign creation and editing view, we have improved the view of the "Conversion action for optimization" item. The improvements include the following two points:
  ・We changed to show the conversion measurements categorized by type. This makes it easier to find conversion measurements.
  
  ・For campaigns with the goal of "App promotion," the default setting for "Conversion action for optimization " has been changed to "Select campaign-level conversion setting." In "App promotion," it is common to select a single app event conversion per campaign, so we made it easier to specify.