Yahoo! JAPAN Ads Search Ads

2025 Spring
*This date is subject to change. Wait for further announcements with detailed schedules.

We will launch "favicon assets" which shows a logo in the ad that will indicate the content of the site.

In Search Ads, currently, only some ads appear with favicons added by the system.

The new favicon asset will allow advertisers to set their favicons and show them in the ad.
You can use logos (company logos, brand logos) that indicate the content of the company's website for the favicon asset. You can have different favicons for each ad if you have multiple brands within your company.
Favicons will make ads stand out and increase their effectiveness.

The favicon asset you apply will appear in front of the display URL of the ad (the red frame in the example image).

*From left, PC version and smartphone version examples

Further details on the Ad Insertion Rules and how to apply favicon assets will be provided as soon as they are finalized.