• February 25, 2025: We updated the schedule. We added information about the image upload to MCC accounts feature.
• January 21, 2025: We announced this information.

Yahoo! JAPAN Ads Search Ads

March 18, 2025: We will offer a feature to add favicon assets.
April 2, 2025: We will start delivering favicon assets and offer a feature to upload images to the MCC account
*This date is subject to change.

We will launch "favicon assets" which shows a logo in the ad that will indicate the content of the website.

In Search Ads, currently, only some ads appear with favicons added by the system.

The new favicon asset will allow advertisers to set their favicons and show them in the ad.
You can use logos (company logos, brand logos) that indicate the content of the company's website for the favicon asset. You can have different favicons for each ad if you have multiple brands within your company.
Favicons will make ads stand out and increase their effectiveness.

The favicon asset you apply will appear in front of the display URL of the ad (the red frame in the example image).

*Example of the PC view and smartphone view

For more details, download the following document.
Download document

• Favicon assets will be reviewed.
• To deliver in an appropriate layout, the favicon asset image may be trimmed. See the preceding document for details.

We will offer a feature to upload images from the Campaign Management Tool when you are selecting the MCC account. We will also add “Images” view under "Tools" > "Library" of the Campaign Management Tool where you can view the uploaded images.

You can use the uploaded images to create a favicon asset in the Search Ads account under the MCC account. You can reduce the workload to upload images when using the same company logo as the favicon for multiple accounts. Other features will be offered in the future. Wait for further announcements with detailed schedules.