Updates
February 4, 2025: We completed this release.
January 21, 2025: We announced this information.

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Date
February 3, 2025

Tools

• Campaign Management Tool
• Campaign Editor

Summary
Dynamic Ads for Display, previously only available to some customers, became available to all customers. Dynamic Ads for Display dynamically creates and delivers ads optimized for each user based on the behavioral history and attributes of internet users. You can expect high advertising effectiveness when using it on websites and apps that handle many products, such as online shopping and travel booking sites. Consider using it.

Changes
The "Item list promotion" goal appears when creating campaigns for all Display Ads. To create Dynamic Ads for Display, select the "Item list promotion" goal and create your ad. To use Dynamic Ads for Displays, you must create the item list file. For detailed usage and features of Dynamic Ads for Display, see the following help page.
What is Dynamic Ads for Display

Notes
Dynamic Ads for Display are not available for some industries and categories. See the following help page for details.
Ad placement restrictions and Sales restrictions

Comments
If the "Item list promotion" goal already appears on the campaign creation view, this change has no effect.