Updates
February 6, 2025: We completed adding the new parameters.
January 28, 2025: We postponed the release date.
January 16, 2025: We announced this information.

Product
Yahoo! JAPAN Ads Search Ads

Date
February 5, 2025

Summary
We added new parameters to improve the accuracy of ad tracking, including web conversions.

■Target ads
Ads being delivered by accounts that meet both of the following criteria:

• Auto-tagging is set to "On."
• The target site has the "site general tag," "site general tag • complementary feature tag of conversion tracking," or the "conversion tag" installed.

■Added parameters
The following parameters are added when the target ad starting with "sa_" is clicked. The amount of data added varies but ranges from 2 to 10 characters each.

• sa_p
• sa_cc
• sa_t
• sa_ra

We also added the cookie "_ycla_aw" (can be cycla[any string]_aw) to the 1st party cookie of the site to which the ad with the preceding parameters leads you. The amount of data added is about 50 characters.

Comments
There is no impact on ad delivery. There is no impact on ad performance, such as conversions.