Updates
January 23, 2025: We have completed this release.
January 7, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

January 22, 2025

Summary

You can deliver ads using the audience data from LINE Ads and LINE Official Accounts in Display Ads (Auction).
You can connect audience data from LINE Official Accounts and LINE Ads, linked from a Business Manager that is also linked to your Display Ads account, with your audience list.
By using this feature, you will be able to use a wide range of data from the LINE Official Account and LINE Ads in Display Ads. You can expect to improve the ad effectiveness of Display Ads.

Offered to

This feature is offered to accounts where the contracting party is the "advertiser."
For accounts with an “agency” contract, the Master Terms and Conditions, which was revised on October 1, 2024, must be agreed upon before use. Learn more
Accounts that signed-up online do not require any additional procedures, as the contracting party is the "advertiser."
*To use this feature, Display Ads and Business Manager must be linked. Learn more

Audience types that can be linked

The following audience types of LINE Official Accounts and LINE Ads can be linked to Display Ads.

LINE service name	Audience type
LINE Official Account	User ID upload
	Web traffic audience
	Message Click Audience
	Message Imp Audience
	Richmenu Click Audience
	Richmenu Imp Audience
	Chat Tag Audience
	Friend Route Audience
	Reservation Audience
LINE Ads	Web traffic audience
	IDFA/AAID upload
	Phone Number Upload
	Email Address Upload
	App Event Audience
	Image Click Audience
	Video view audience
	Lookalike Audience

*Custom audiences created in Business Manager are not eligible for connection.

Add audience list type

We have added “Business Manager” to the audience list type for Display Ads.
The audience list "Business Manager" will be used to store the audience data listed in the "audience types that can be linked." Details are available here in Japanese (The English version will be ready soon).

Comments

• The audience list "Business Manager" cannot be used as the base for audience list "similar users."
• The audience list "Business Manager" takes up to three days to be linked to the data after it is created.
• You can create up to 100 audience lists "Business Manager" per account.
• The following audience lists cannot be shared to MCC accounts.
  • ”Business Manager” of audience list.
  • Combination lists, including audience lists of “Business Managers.”
  　
• The use of audience lists is subject to compliance with the Advertising Data Usage Standards.

Document

For more information on the features, how to use, and the review process for using the audience list, learn more from the help page or download the following document (PDF).
Download document