Product
Yahoo! JAPAN Ads Display Ads (Auction)

Schedule
February 13, 2025
*This date is subject to change.

Summary
The ad delivery option "Only users with product browsing history" in audience list targeting for Dynamic Ads for Display will end. If you are using this option, you may need to change the settings.

Changes
In the audience list settings of Dynamic Ads for Display, the options "Include users without product browsing history" and "Only users with product browsing history" will end.
Setting items after the end date will be the following two items.

Setting items	Audience
All users	All internet users (Users with browsing history and users without browsing history )
Specify audience lists	All users in the specified audience list (Users with browsing history and users without browsing history ) *The target audience is the same as the existing option “Include users without product browsing history.”

“Only users with product browsing history”
If you have “Only users with product browsing history” set when the option ends, the system will automatically change the setting to “Specify audience lists.”
The option “Specify audience lists” will target all users who match the specified audience list. The ad delivery target may broaden because ads may be delivered to users without browsing history in addition to users with product browsing history.
If you want to continue to focus on users who have browsed your product, consider changing your settings, such as specifying an audience list that targets users who have browsed your product. Change your settings as necessary before the option ends.
Learn more

Other changes

• After the end date, you will be able to select ad delivery to users without product browsing history in the Campaign Editor.
• If you have set "Only users with product browsing history," you cannot set audience lists for similar users. But after the end date, you can set audience lists for similar users in all ad groups for Dynamic Ads for Display because the relevant setting item will end.

Comments

• If "Include users without product browsing history" is set on the end date, the system will change the setting to "Specify audience lists," but this will not affect the delivery as the target remains the same.
• If you have selected "All users," this change will have no impact.
• Download the following document for details. (available in Japanese)
  Download document