Dec 18, 2024

Display Ads (Auction): Enhancement of the placement targeting

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Display Ads API

Schedule

January 15, 2025
*This date is subject to change.

Summary

For Display Ads (Auction), we will enhance the usability of placement targeting.

Change the placement URL of the LINE App

We will change the placement URL of the LINE App as follows. Use the changed placement URL (common to OS) after the scheduled date.

  • Before
    • iOS: itunes.apple.com/443904275
    • Android: play.google.com/jp.naver.line.android
  • After
    • Common to OS: ad.line.me

If the URL before the change is registered in the placement list, the system will rewrite it to the URL after the change. You don't need to change the settings. The system will rewrite it to the new URL gradually and complete it by the following day of the scheduled date.

Specify the ad place of LINE App

Previously, you could only specify the entire LINE App, but now you will be able to specify by ad places, such as Chat list, and LINE NEWS.
Download the document for details in the "Note" section.
For about one month after the release, the "Impressions" and "User size" appear for LINE App places in the placement list creation/modifying view may be lower than the actual numbers.

New placement URLs that can specify the entire services of LYC

We will offer new placement URLs that you can specify for each Yahoo! JAPAN, LINE App, and LINE Family Apps.

Ad place name Placement URL Target ad place
Yahoo! JAPAN - All pages yahoo.co.jp

Sites and apps with yahoo.co.jp domain

*Pages other than those under the preceding domains may not be included in the list, even if they are under Yahoo! JAPAN.
LINE App - All ad.line.me All media in the LINE App
LINE Family Apps - All apps familyapp.line.me LINE Family Apps - All apps

*If you want to specify individual media or services under the site or app, specify the individual placement URL.

Improvement of placement URL search

When creating a placement list, the main services provided by LYC will be able to search by "Ad place name" in addition to searching by URL.
Tools: Campaign Management Tool and Campaign Editor

Add report items

We will add a new "Ad place name" to the report item.
The "Ad place name" will show the name of the main services provided by LYC.

Note

Download the following document for details.
Download document

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