Products

• Yahoo! JAPAN Ads Search Ads
• Yahoo! JAPAN Ads Display Ads

Summary
Yahoo! JAPAN Ads' Campaign Management Tool is working to improve based on customer requests.
This article highlights some of the improvements made in October 2024.

■Search Ads

• Improved some filter items in the report
  When creating performance reports and templates, you can now select multiple items using checkboxes for filters that allow you to select items such as "bid strategy."
  We also added "Existing keywords" and "Existing negative keywords" for the filter "Keyword / Negative Keyword." This allows you to distinguish between "keywords" and "negative keywords."
  
• Error message when adding keywords
  We have clarified the error messages when there is a problem with the entered keywords when creating keywords and negative keywords.
  
• Ad preview in the ad view
  We now support ad previews including display URL in the ad view. Click the preview to check details such as titles and descriptions.
  
• Bid adjustment simulation in the targeting list
  In each targeting view, the bid simulations have become available when bid adjustments are made.
  
• Optimized smartphone view
  It is now easier to check figures and other information in the list view when viewing the Campaign Management Tool from a smartphone. The list views are campaign, ad group, ad, and keyword views.
  

■Display Ads

• Enter support of app ID and package name when creating a campaign
  If an app is already linked to an effectiveness measurement tool, the name of the linked app ID and package will now be suggested in the campaign creation view for app appeal campaign goals.
  
• Add segment to the report
  We have added "Week (Mon-Sun)" in the segment item in the performance report creation view. Weekly reports are easier to create.
  
• Support OR conditions in filters of various lists
  For filter types where a string is entered in each list screen, such as ad Name, media ID, and so on, we now support OR conditions where multiple values are specified. You can specify multiple values by entering a newline value.
  
• Report generation speed
  We improved the generation speed of the performance reports.