Products

Yahoo! JAPAN Ads Search Ads
Yahoo! JAPAN Ads Display Ads

Schedule

February 28, 2025
*This date is subject to change.

Summary

Yahoo! JAPAN Ads will terminate the legacy tag system because a certain period has passed since the end of support. As a result, requests to the following domains may fail due to the inability to communicate using the legacy tags.

Products	Domain	Description
Search Ads	b91.yahoo.co.jp	Domain for the legacy conversion tag
	b97.yahoo.co.jp	Domain for the legacy site retargeting tag
Display Ads	b90.yahoo.co.jp	Domain for the legacy conversion tag
	b92.yahoo.co.jp	Domain for the legacy site retargeting tag

Websites with legacy tags still in place may experience issues with JavaScript functionality after the system termination date. For this reason, kindly remove any tags that include these domains.

Notes

If you don't remove the legacy tags, JavaScript may stop functioning on some websites, depending on their design. To avoid unexpected issues, kindly remove them in advance.

Comments

The legacy tags stopped receiving support in February 2024, and data measurement by the tags has ceased.
Learn about end of support for previous conversion tag and site retargeting tag.