November 20, 2024: We completed this change.
November 7, 2024: We announced this information.

Yahoo! JAPAN Ads Search Ads

November 20, 2024

Yahoo! JAPAN Ads has add symbols and increase the number of symbols available for ads and ad display assets in Search Ads. This change gives you a wider range of advertising expressions and a greater variety of expressions. Changes are as follows:

Three new symbols, [™], [Ⓒ] and [®], are available for the following ads (or ad display assets). The added symbols are classified as “Other” symbol type. [Added to:]

• Responsive Ads for Search (title and description)
  *You can also use the added symbols for value of the ad customizer text type.

• App promotion ads (title and description)
• Dynamic Ads for Search (description)
• Ad Display Assets (quick link, category snippet, and callout)

We will add a new symbol type, “Hyphen/equals.” "Hyphen/equals" includes full-width and half-width hyphens (ー,-) and full-width equals (＝). You can also use up to three "Hyphen/equals" symbols in an asset for Responsive Ads for Search. Details on the number of "Hyphen/equals" available, including other ads, are as follows.

• The full-width equals (＝) and full-width and half-width minuses (－,-) of the symbol type ”Operator” symbol have been merged into "Hyphen/equals" and are therefore excluded from ”Operator” symbol.
• There is no change in the number of available symbol types other than "Hyphen/equals."
• Download PDF to learn more