November 7, 2024:We started delivering ads to Brand Panel ad places for smartphones.
October 22, 2024: We announced this information.

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Date
November 6, 2024

Summary
We have started delivering Dynamic Ads for Display to Yahoo! JAPAN Brand Panel ad places on Smartphones (Brand Panel for Smartphones). Dynamic Ads for Display on Brand Panel for smartphones, which has a high click and conversion rate, can help increase the reach and performance of campaigns with campaign goals “item list promotion.”

Notes

• Dynamic Ads for Display is available only for specific advertisers. Available for customers that "item list promotion" campaign goals appear when creating a new campaign in the Campaign Management Tool.
• The Brand Panel for smartphone is not available for some industries and categories. Ad placement restrictions and Sales restrictions
  Learn more
  Please note that the ad products and restrictions that apply to ad placement restrictions and sales restrictions in the Brand Panel for smartphones are the same as those in the Brand Panel for PCs.
• Accounts that can already deliver Dynamic Ads for Display to the Brand Panel ad place of PCs will automatically have the ads delivered to the Brand Panel for smartphone ad places after this release. If you don't want to deliver your ads to the Brand Panel for smartphones ad place, set "m.yahoo.com/bp" as an exclusion in placement targeting. Learn more about placement targeting.