Oct 10, 2024

Search Ads: Adding custom metric features

Product
Yahoo! JAPAN Ads Search Ads

Tool
Campaign Management Tool

Date
October 9, 2024

Summary
We have added a new custom metric feature in Yahoo! JAPAN Ads Search Ads. This feature allows you to add metrics created by entering arbitrary formulas as columns to the campaign list view. This feature will reduce the amount of calculation work that used to be done manually and improve the efficiency of ad management.

Notes

  • This feature is only available on the campaign list view of the Campaign Management tool.
  • The total line of the custom metric appears with a “-” (hyphen).
  • Custom metrics aren’t available for the following features on the list view.
    • Filter and sort
    • Segment view
    • Graph view
    • Comparison of different durations
  • You can view up to 5 custom metrics on the campaign list view.

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