October 10, 2024:We completed this release.
October 2, 2024: We announced this information.

Yahoo! JAPAN Ads Display Ads (Auction)

October 9, 2024

We have implemented the following bid strategies and bidding options for Display Ads (Auction).

A new bid strategy "Maximize Viewable Impressions" became available as a beta version in the campaign goal "Brand awareness."

When creating or modifying a campaign, you can select "Viewable cost per mille (vCPM)" as the bidding option for certain combinations of campaign goals and bid strategies. This feature became available as a beta version.

Download the following documents to learn more about "Maximize viewable impressions" and "Viewable cost per mille (vCPM)"
Download document

This feature is in the beta version, and its behavior may not be stable. If you do not get any results after using the feature, adjust the operation such as stopping using it.

With the expansion of the use of the bidding option "Viewable cost per mille (vCPM)" (beta version), the "Bidding option" became available as a column on various list views of the Campaign Management Tool.
*This isn't available in the column in the Campaign Editor.

We have changed the notation of bid strategies that appear in the Campaign Management Tool and Campaign Editor as follows. There is no change in the bid strategy feature.

We have changed as follows:
Changes to the import file of the Campaign Management Tool
- Adding a new "Bidding option" column

To learn more about the import feature, see the following help pages:
Campaign Management Tool: Bulk actions by importing files
Campaign Editor: Import data