Updates
November 7, 2024: We completed this release.
October 22, 2024: We have updated the release date and the document.
September 24, 2024: We announced this information.

Product
Yahoo! JAPAN Ads Search Ads

Tools
Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Search Ads API

Date
November 6, 2024

Summary
We have started offering the A/B test to compare the performance of ads in Search Ads.
The A/B test is a testing method that compares and examines the performance of ads by running them with changes to elements, such as the ad title, description, and bid strategy.
For the A/B test in Search Ads, a comparison campaign is created based on an existing campaign, and the effectiveness of the two campaigns is examined. By splitting the ad opportunities equally between the two campaigns, you can compare their performance in the same delivery environment.
With this feature, you can examine the effectiveness of your ads with high accuracy, making them more effective.

Comments
To learn more about the A/B test, download the following document: