Sep 18, 2024

Display Ads: Changes to image and video ad specifications

Updates

September 18, 2024: We completed this change.
August 28, 2024: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Script
Yahoo! JAPAN Ads Display Ads API

Date

September 17, 2024

Summary

We have changed the specifications for adding images and videos in Display ads. This change eases the restrictions on adding images and videos, making it easier to manage ads.

Changes

[Video]

  • Increase video file size limits
    We changed the available maximum size of video files as follows:
    Before: 200 MB
    After: 1 GB
    *The maximum video file size when uploading with Yahoo! JAPAN Ads Script remains 20 MB.

[Image]

  • Increase image file size limits
    We changed the available maximum size of image files as follows:
    Before: 3 MB
    After: 10 MB
    *The maximum image file size when uploading with Yahoo! JAPAN Ads Script remains 20 MB.
  • Support for Exif rotation information for images
    Currently, you can't add JPEG images with rotation information set in the Exif file but you can add them after the scheduled date.
    Note that if you use an image with rotation information in your ad, the ad rotates in the set direction and delivers.
  • Support for grayscale image
    When the image file format is PNG or JPEG, you can add grayscale images.
  • Support for transparently processed images
    Currently, you can’t add transparent processed images, but you can add them after the scheduled date. When you add a transparent image, our system fills in the transparent areas with white.