Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Date

August 13, 2024

Summary

In consideration of customer usage, we have decided to stop displaying the "Brand" product feed item in Shopping Search Ads.

Although the display of the brand on ads has ended, the brand is an important factor that affects the display opportunities and quality of ads, such as when narrowing down products and matching with Search queries. We recommend that you continue to submit your product feeds.

Tools

• For more information about product feed items, please download the specifications below.
  https://workers-hub.ent.box.com/s/w70shjdrvf0b4c0e04jcj763h6jcos8i/folder/263989587685

Comments

• Search Ads (Shopping) is only available to some customers. Please see below for details.
  Conditions for Search Ads (Shopping)