Updates

August 28, 2024: We have completed this release.
August 7, 2024: We posted this article.

Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Tools

Campaign Management Tool

Date

August 28, 2024

Summary

We offer automated rules that will automatically change bids and other actions for Shopping Search Ads.

With automated rules, the system will automatically run rules such as changing bid prices for campaigns or product groups that meet the conditions based on the bid rules you set.

We can set rules that reflect your advertising management know-how, reducing the amount of effort and time required for advertising management. For example, the following rules can be set:

• Increase your bid for product groups with fewer impressions
• Increase your daily budget for campaigns with high conversions

Automated rules are created by inputting the target and content to be executed, conditions, frequency, etc. Details are as follows:

■Target and content

• Campaign: Increase or decrease the daily budget
• Product Group: Increase or decrease bids

■Conditions for running rules

Set the numerical fluctuations for the following items. You can add up to 5 conditions to one rule.

• Impressions
• Clicks
• CTR
• Average CPC
• Conversions
• Conversion rate
• Cost/conversions
*The following can only be used for campaigns:
• Search absolute top lost impression share (budget)
• Lost impression share (budget)
• Lost impression share (rank)
• Search absolute top lost impression share (rank)

■Frequency

Daily, weekly or monthly

Comments

• For more information on automated rules and how to set them up, refer to the help page.
• Search Ads (Shopping) are only available for specific customers. Learn more