Updates

April 10, 2025: We updated the article due to the end-of-site category targeting.
January 16, 2025: We have decided on the end date for providing site category targeting.
October 3, 2024: New setups and modifications are no longer available.
August 6, 2024: We posted this article.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Summary

Yahoo! JAPAN Ads Display Ads (Auction) are longer provide site category targeting. The discontinuation of the service is intended to improve the situation where it is easy to get confused about how to use placement targeting, which is functionally similar, and to clarify the use of each type of targeting. We appreciate your understanding and cooperation to further improve our services.

End-of-life schedule

October 3, 2024

Terminated the following features of site category targeting:

• New settings
• Editing existing settings
• Settings and editing by import function

Scheduled for April 9, 2025

Terminated all site category targeting features.

• For an ad group with site category targeting, we removed the site category targeting setting and changed the delivery set to off.
• The site category-targeting list screen became hidden.
• In the Placement targeting list creation and editing screen, the site category filtering feature was no longer available.

About alternative targeting

If you are using category targeting, consider changing your settings to one of the following:

• Placement targeting
• Content keyword targeting

Comments

• The "Site category name" item in the performance report will be removed after a certain time after site category targeting is discontinued. The schedule will be announced as soon as it is decided.
• For more information on the discontinuation of site category targeting, download the following document:

Download document