Updates
August 8, 2024: We updated the date due to start displaying.
July 24, 2024: We announced this information.

Product
Yahoo! JAPAN Ads Search Ads (Shopping)

Tool
Campaign Management Tool

Date

• July 24, 2024
  Added a "Coupons" item to the product feed
• August 8, 2024
  Started displaying on Yahoo! JAPAN Product showcase (Product showcase).

Summary
We have added a "Coupons" item to the product feed used in Search Ads (Shopping). If your company's e-commerce site supports discount coupons, you can display the coupon information on your Product showcase, making it easier for users to purchase products. In addition, by using the product feed items "Site Points" and "Coupons" together, it becomes easier to achieve a synergistic effect.

The example of coupons displayed in the Product showcase.


In consideration of usage, we will be deleting the "Discount Information" item from product feeds at the end of March 2025. This item is hidden in Product showcase and Shopping Search Ads (SSA) and does not affect delivery. If you are using this item, consider deleting the item.

For more information about product feed items, download the following specifications.
https://workers-hub.ent.box.com/s/w70shjdrvf0b4c0e04jcj763h6jcos8i/folder/262713023176

Remarks

• Information on the "Coupons" and "Site Points" items will also be displayed on SSA in the future. We will inform you as soon as the details are decided.
• Search Ads (Shopping) are only available to some customers. See the following for details.
  Conditions for Search Ads (Shopping)