Updates
July 24, 2024: We completed this change. We updated the “Added bid strategy "Maximize conversions (with target value)" to ad delivery optimization for SKAdNetwork (a beta version) .”
July 8, 2024: We announced this information.

Products

Yahoo! JAPAN Ads Display Ads (Auction)

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Display Ads API

Date

July 23, 2024

Summary

We have added the following two features to the SKAdNetwork of iOS apps that are available in app promotion campaigns.

• Added bid strategy "Maximize conversions (with target value)" to ad delivery optimization for SKAdNetwork (a beta version)
  The bid strategy "Maximize conversions (with target value)" is available for campaigns using ad delivery optimization by SKAdNetwork.
  When applying, you can select the target for the Target CPA calculation. When you select "Installs (SKAN)," "Installs (SKAN via click)" and "Installs (SKAN view-through)" obtained from SKAdNetwork tracking will be used to calculate the CPA to adjust the bid by bid strategy.
  • This feature is a beta version. The behavior may be unstable.
  • Learn more about restrictions when using SKAdNetwork tracking.
    Optimize ad delivery with SKAdNetwork
• SKAdNetwork tracking by ad groups
  You can check the number of installs, cost per install, and other values measured by SKAdNetwork by each ad group and campaign.
  *Setting "SKAdNetwork" in the campaign is required.
  • [Ad group]
    You can add SKAdNetwork-related items to the columns.
    • In ad groups under campaigns that don't select SKAdNetwork tracking, "-" (half-width hyphen) will appear for the relevant item.
    • Added SKAdNetwork-related items won't be available in the segment view. When you specify the segment, "- (half-width hyphen)" appears in the column.
  • [Performance report]
    You can select SKAdNetwork-related items for ad groups.
    Report by ad group is available in the predefined report of "App report."
  • [Campaign Editor]
    You can add SKAdNetwork-related items to the ad group columns.

Comments

• Find ad specifications, etc., in the following document.
  Download the document
• SKAdNetwork for Display Ads (Auction) requires an external tracking tool. See the following help pages for details.
  SKAdNetwork measurement support for iOS app

Impact on Yahoo! JAPAN Ads Display Ads API

Display Ads API will support this feature in the next version. Wait for further announcements with details.