Updates
August 16, 2024: We updated the ad type.
August 8, 2024: We updated this article.
July 16, 2024: We posted this article.

Products
Yahoo! JAPAN Ads Display Ads (Auction)

Schedule
Starting August 7, 2024

Summary
Yahoo! JAPAN Ads Display Ads (Auction) will increase ad spaces for the campaign goal "Brand awareness."

■Increase in ad spaces
Previously, ads that have "Brand awareness" as a campaign goal were only available in the Yahoo! JAPAN Brand Panel for Smartphone and Yahoo! JAPAN News Prime Cover slots. After the release date, they will be available for other Display Ads (Auction).
*Some slots, including ad spaces that can't measure viewable impressions, are not available.

■Increase in ad types
Adding ad spaces will result in a greater variety of ad types. The following ads will be available for the campaign goal "Brand awareness."

Ad type	Ad size
Banner (image)	All sizes are available. Banner (Image) - Display Ads (Auction)
Banner (video)	All sizes are available. Banner (Video) - Display Ads (Auction)
Responsive (image)	All sizes are available. Responsive（Image）- Display Ads (Auction)
Responsive (video)	Aspect ratios of 1:1 and 16:9 are available. Responsive (Video)
Carousel	Images with a 1:1 aspect ratio are available. Carousel - Display Ads (Auction)
Text	Texts are available. Text

You can expand your reach by increasing the number of ad placements and types.

If you only want to deliver your ads to previous ad spaces
If you want to keep delivering your ads to previous ad spaces after the release date, specify the following URL for placement targeting:
Yahoo! JAPAN Brand Panel for Smartphone: m.yahoo.co.jp/bp
Yahoo! JAPAN News Prime Cover: news.yahoo.co.jp/prc

Placement targeting

Comments
For a campaign goal of "Brand awareness," the daily budget must be 50,000 JPY or higher. This specification does not change after the release date.