Jul 25, 2024

Search Ads: Learning data exclusion for autobidding will be available

Updates

July 25, 2024: We completed this change.
July 22, 2024: We updated the tools and schedule.
June 19, 2024: We announced this information.

Product

Yahoo! JAPAN Ads Search Ads

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Search Ads API
Yahoo! JAPAN Ads Script

Date

July 24, 2024

Summary

We started offering “Learning data exclusion for autobidding,” allowing you to exclude conversion data from autobidding learning data for a specific duration.
By using this feature to exclude conversions from the learning data, you can reduce the negative impact to autobidding on the learning process.
*Examples of use cases for learning data exclusion
・Conversion tracking tags were not placed correctly.
・Incorrect conversions were occurring.
If you select the learning data exclusion, it will only exclude data from the learning of autobidding. It will not affect the performance reports or the actual conversions in the performance data.

Document

Learn more in the following document and help page.
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Learning data exclusions for autobidding