May 30, 2024

Campaign Management Tool Updates (April 2024)

Products

  • Yahoo! JAPAN Ads Search Ads
  • Yahoo! JAPAN Ads Search Ads (Shopping)
  • Yahoo! JAPAN Ads Display Ads
  • Summary
    To offer a better user experience, we continue to improve our Campaign Management Tool for Yahoo! JAPAN Ads. This article highlights some of the improvements made in April 2024.

    Yahoo! JAPAN Ads
    MCC account view
    We made the following two improvements to the MCC account view.

    [Added hierarchy view]
    You can view MCC accounts and sub-accounts hierarchically in the Performance data, Budgets, and Account links screens.

    • You can switch to the previous list view and to the hierarchy view.
    • In hierarchy view, you can switch to display of sub-accounts by clicking the open/close button next to the MCC account name.

    [Added filters to specify levels]
    Added filters to specify levels when viewing performance data and budget screens in list view. You can select levels from “All” or “Directly under MCC (not under sub-accounts).”

    Search Ads
    Added a feature to bulk edit bids and bid strategy targets to the ad group screen
    You can change the bid and bid strategy target in bulk on the ad group screen.
    Select the ad group settings you want to change, click “Bulk edits,” and then click “Change bids, targeted values for bid strategy.”

    Added a feature to bulk edit bids to the keywords screen
    You can change the keyword bid in bulk on the keywords screen.
    Select the keyword, click “Bulk edits”, and then click “Change bids.”

    Added a feature to bulk edit the delivery to on or off on the device targeting screen
    You can turn the delivery on and off in bulk on the device targeting screen.
    Select the target device then click “Bulk edits” and you can turn the delivery on or off.

    Added a feature to bulk edit the delivery to on or off on the ad display assets association screen
    You can turn the delivery on and off in bulk on the ad display assets association screen.
    Select the ad display asset then click “Bulk edits” and you can turn the delivery on or off.

    Added a feature to search by filter name in each asset type on the ad display asset screen
    We improved the filter feature in ad display asset screen and ad display asset association screen.
    When you select an asset type such as quick link or call, you can add filters such as “QuickLink text,” “QuickLink description,” and “Call” according to the asset type you have selected.
    You won’t be able to select the items not used by the selected asset type.

    Added a feature to associate with campaigns in the Negative Keyword List screen
    You can associate with campaigns in the Negative Keyword List screen
    Select the Negative Keyword List, click “Bulk edits,” then click “Associate with campaigns.”

    Check associations with campaigns in the Negative Keyword List screen
    You can check the associated campaign information in the Negative Keyword List screen.
    Number of campaigns will appear in the “Associated campaigns” column of the list. You can also check the campaign name by clicking the “i” icon next to the number of campaign.