Updates
May 23, 2024: We completed this release.
May 7, 2024: We announced this information.
Product

Yahoo! JAPAN Ads Display Ads (Auction)

Date

May 22, 2024

Summary

We have added Responsive Ads to the ad type delivered to the Brand Panel ad places on PC.

Ad specification for delivery

The specifications for Responsive Ads delivered on Brand Panel ad places on PC are as follows:

Campaign goal	Website traffic Video view Conversion PayPay Gift *”PayPay Gifts” is a campaign goal offered to some customers only.
Main media format	Image Video
Ad size	Image Aspect ratio 1.91:1 (available pixel size: 1200pixel x 628pixel) Aspect ratio 1:1 (available pixel size: 600pixel x 600pixel or more) Video Aspect ratio 16:9 (minimum pixel size 640pixel × 360pixel) Aspect ratio 1:1 (minimum pixel size 600pixel x 600pixel) For specifications such as recommended pixel sizes for images and videos, see the following Ad Insertion Rules. Responsive (Image) Responsive (Video)

The design to be delivered

When Responsive Ads are placed in the Brand Panel ad places on PC, they may be shown in multiple design patterns. Depending on the design applied to the ad, text such as titles and descriptions may overlap with the image.

Placement targeting

By specifying the following URL in your placement targeting, you can deliver (or exclude) only Brand Panel on the Yahoo! JAPAN home page for PC.

toppage.yahoo.co.jp/bp

Learn more about placement targeting.
Placement targeting

Comments

Learn more in the following document.
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