Apr 25, 2024

Campaign Management Tool Updates (March 2024)

Products

Yahoo! JAPAN Ads Search Ads
Yahoo! JAPAN Ads Search Ads (Shopping)
Yahoo! JAPAN Ads Display Ads

Summary

Yahoo! JAPAN Ads' Campaign Management Tool is working to improve based on customer requests.
This article highlights some of the improvements made in March 2024.

Yahoo! JAPAN Ads
Add “Billing” to the top right menu of the Campaign Management Tool

We have added “Billing” to the menu that appears in the top right corner of the Campaign Management Tool. Monthly statements and payments, which were previously in the “Tools” menu, are now available under "Billing," making it easier to find billing-related features. The design has been enhanced and each menu is now easier to click on.
What you see under “Billing” depends on the account contract and user permissions.

[Search Ads (Shopping) account only]
“Orders&billing details" for checking order records and canceling orders for Yahoo! JAPAN product showcase has been moved from “Tools” to “Billing.”

Search Ads
Bulk editing of bit strategies in the campaign list view

You can edit the target values and bids of bid strategies for multiple campaigns at once. You can edit the campaign list view by selecting the campaign, clicking “Bulk edits,” and then clicking “Change bids, targeted values for bid strategy.”

Exclude specified labels when filtering

Previously, when selecting the filter item “label” in the filter of each list view in the Campaign Management Tool, you could only specify “contains any of”, but now you can specify “contains none of.”

Add categories to select columns and indicators

We have added categories to the filters in some list views when selecting columns and indicators. When there are too many items in the list to show, you can click to move to the relevant category item, making it easier to find the item you want.

Specify up to four indicators to appear in the graphs

You can select up to four indicators in the graphs of performance data that appear in the campaign list and the ad list view. More graphical data is available as previously only a maximum of two indicators could be shown.

Display Ads
Change the default setting of get duration for change history to “This month (excluding today).”

In the change history view, the default setting for get duration has been changed from "Yesterday" to “This month (excluding today).”

Show “Recently used filters” in the filter

We have added “Recently used filters” to the list view filters. You can save and view up to three previously used filter settings. You can use the filters for the same conditions by clicking on them.

[List view]

  • Campaign
  • Ad group
  • Ad
  • Day of week/hours
  • Devices
  • Location
  • Gender
  • Age
  • Audience list
  • Search keyword
  • Site category
  • Placement
  • Content keyword