May 16, 2024: We completed this release.
April 25, 2024: We announced this information.

Yahoo! JAPAN Ads Display Ads (Auction)

May 15, 2024

We have added a new list type '“Ad action users” to the audience list used for audience list targeting.
The “Ad action users” are users who have responded (click, conversion, or video view) to a specific ad that is stored as an audience list and used for ad delivery.

Ad delivery image using “Ad action users”

Main setting items

• Ad action type:
  Specify which actions to store for the ad. Select from ad click, conversion, or video view.
• Ad action data source:
  Specify which element to target for user accumulation. Select from campaign, ad group, or ad.
  *Store data on users who have taken the action set in "Ad action type" for the specified elements.
• Data duration:
  Specify the duration (in days) of the data you've stored in your audience list. The default setting is 90 days.

• The use of “Ad action users” is subject to review to ensure that the ads of the elements specified as the ad action data source comply with the Advertising Data Usage Standards. The list may be paused as a result of the review.
• You can’t use the audience list with the user size less than 1,000.
• It may take some time to reflect the user size after creating the audience list. Check after a few hours.

• For more details, download the following document.
  Download the document
• The following audience list item names have changed with this release. Only the name has changed, the content remains unchanged.
  

  Before	After
  List status	Data status
  Duration of visit history and Data retention period	Data duration