Updates
April 18, 2024: We completed this release.
April 2, 2024: We announced this information.
Product
Yahoo! JAPAN Ads Display Ads
Date
April 17, 2024
Summary
We have added new tracking parameters for AppsFlyer to allow more detailed data measurement in Display Ads.
We offer more accurate ad tracking based on detailed data measurement. If you are using AppsFlyer, we recommend that you set the parameters.
[Available tracking parameters]
・{engagementType}
・{adType}
・{transactionId}
*For details of the parameters, see the help page.
Tracking parameters [Display Ads]
{transactionId} is a value used by the AppsFlyer system and is not explained in the help page.
・Tracking URL
・Impression beacon URL
・Viewable impression beacon URL
・Viewing beacon URL (start)
・Viewing beacon URL (3 seconds)
・Viewing beacon URL (10 seconds)
・Viewing beacon URL (25%)
・Viewing beacon URL (50%)
・Viewing beacon URL (75%)
・Viewing beacon URL (complete)
[Available campaign goals]
All campaign goals which you can add the preceding items.
Comments
・You can set the parameters if you are using a tracking tool that is linked to Display Ads. Only AppsFlyer supports improved accuracy in ad tracking. (This feature is currently supported in the beta version of AppsFlyer.)
・For more information on how to obtain URLs for ad tracking, including the new parameters, and how to see them in reports, contact AppsFlyer.