Product
Yahoo! JAPAN Ads Search Ads (Shopping)

Date
March 21, 2024

Summary
We support the complementary feature for conversion tracking in “Yahoo! JAPAN product showcase“ (hereafter referred to as “Product showcase”) in Search Ads (Shopping).  Highly accurate tracking became available regardless of the browser type. 
To use the complementary feature for conversion tracking, you need to install a site general tag and a complementary feature tag of conversion tracking on all pages of the target shopping site.

Learn more (Available only in Japanese)
https://ads-help.yahoo-net.jp/s/article/H000048550?language=ja
https://ads-help.yahoo-net.jp/s/article/H000044650?language=ja

Notes
・Order records in the product showcase may increase. Download the order record for details.
Learn more (Available only in Japanese)
https://ads-help.yahoo-net.jp/s/article/H000048555?language=ja

・There are conditions for using Search Ads (shopping).
Learn more (Available only in Japanese)
https://ads-help.yahoo-net.jp/s/article/H000048485?language=ja

・If you have conversion tracking tags for multiple Search Ad (Shopping) accounts on the same page, conversions will be recorded for all tags whenever a conversion is counted. Note that this may be considered a duplicate purchase in one order.