Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tools

Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads Display Ads API

Schedule

March 13, 2024
*This date is subject to change.

Summary

We will add the following two features to the SKAdNetwork of iOS apps that are available in app promotion campaigns. We will also change some of the restrictions on using SKAdNetwork.

■Optimize ad delivery
You will be able to optimize ad delivery to maximize the number of installs based on SKAdNetwork.

• You will be able to select ad delivery optimization when setting "SKAdNetwork" in the campaign settings.
• Available bid strategies are as follows:
  - Maximize conversions without target value
  - Maximize clicks
  - Enhanced CPC
  - Individual CPC

■SKAdNetwork reports
You will be able to check the number of installs, cost per install, and other values measured by SKAdNetwork in the campaign list and performance reports. Values are available only on a per-campaign basis.
*Setting "SKAdNetwork" in the campaign is required.

• Campaign list
  The new column will appear.
  - SKAdNetwork is only available for campaign type "App promotion" and app OS "iOS." For campaigns that are not available, "- (half-width hyphen)" will appear in the column.
  - Related columns for SKAdNetwork that will be added won’t be available in the segment view. When you specify the segment, "- (half-width hyphen)" will appear in the column.
• Performance report
  Add a new "App report."
• Campaign Editor
  Add a new column for the campaign.

■Restrictions when using SKAdNetwork
When using SKAdNetwork for the same iOS app, the following restriction will apply after the scheduled date.
You can turn on the ad delivery for up to 30 ad groups per app.

Comments

• Learn more in the following document. (The English document will be available later.)
  Download document
• SKAdNetwork for Display Ads (Auction) requires an external tracking tool. Learn more