Maintaining the quality of ads and user safety is important to us, and we added two more products that adapt users' opinions when removing ads.　　　　　　　　　

Updates
February 26, 2024: We completed this change.
January 25, 2024: We announced this information.

Date
February 26, 2024

Products
Responsive ads that appear in timelines (all devices)
Prime Display (PC)

Summary
Ads that exceed a certain threshold (calculated based on a variety of factors, such as the number of ads added and the number of user opinions) will be removed following Yahoo! JAPAN Advertisement Editorial Guidelines.

*For Display Ads (Guaranteed)
Even if they exceed a certain threshold, we won't stop delivering the ad for the guaranteed duration. However, we may disapprove of the same ad afterward.

When to remove
Every Monday based on the previous week's results

Guidelines applied and disapproved reasons
[Applied guidelines]
Chapter 9. Restrictions on Expressions in Advertisements
3. Expressions that May Cause Uncomfortable Feelings for Users
(5) Other representations that may cause uncomfortable or repulsive feelings to users.
Yahoo! JAPAN Advertisement Editorial Guidelines (PDF)

[Disapproved reasons appear on the Campaign Management Tool]
Expressions that May Cause Uncomfortable Feelings for Users / Negative feedback from users (creative)

Remarks
-The details of the threshold are not disclosed.
-We will remove by ad unit.
-PC Brand Panel and Smartphone Brand Panel continue to adapt to user opinions.