Updates
February 19, 2024: We completed this change.
February 1, 2024: We announced this information.

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Date
February 19, 2024

Summary
For Display Ads (Auction) campaigns, the cost-per-day limit has changed.

_ _ (Before) Up to 120% of the daily budget
_ _ (After) Up to 200% of the daily budget

Along with this change, we provide a new monthly limit. We calculate a monthly limit by multiplying the daily budget by the number of days in the month. You won't actually pay more than this monthly limit.

*When you change your daily budget during the month or stop delivering ads, the calculation method of the monthly limit will differ.

Notes
-Your ad will stop running when your spending reaches the monthly billing limit.
-You won't actually pay more than the monthly limit if ad delivery behavior changes after the release for campaigns that frequently go under or over the "Daily budget."
-If you change your "Daily budget" on the release date (before it completes), you may be charged more than 200% of the "Daily budget."

Remarks
Learn more in the following document.
Download the document