Jan 24, 2024

Display Ads (Auction): New ad delivery to LINE services

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Details

In addition to the LINE Apps, LINE Family Apps, and the LINE Ads Network, which we now deliver ads as a collaborative effort between Yahoo! JAPAN Ads and LINE Ads, Display Ads (Auction) will have more ad placements. You can expect to have more ad places and reach more audiences.


1. Add responsive (video) to LINE VOOM
On January 29, 2024 (planned)
Ad type:
Responsive (video) and responsive (image)
*Aspect ratio: 1:1 / 1.91:1 (image) / 16:9 (video)

2. Add responsive (video) to the LINE Family Apps and LINE Ads Network
After March, 2024 (planned)
Ad type:
Responsive (video) and responsive (image)
*Aspect ratio: 1:1 / 1.91:1 (image) / 16:9 (video)

3. Display Ads (Auction) will start delivering ads to the following ad places in the LINE Apps:
-Albums
-LINE Flyer
-LINE Coupons
After February 2024 (planned)
Ad type:
Responsive (video) and responsive (image)
*Aspect ratio: 1:1 / 1.91:1 (image) / 16:9 (video)

4. Add carousel, and dynamic display to LINE apps
Schedule:
・Carousel (image): After mid-February 2024
・Dynamic display: After mid-March 2024
Ad type:
Carousel, dynamic display, responsive (video), and responsive (image)
*Aspect ratio: 1:1 / 1.91:1 (image) / 16:9 (video)

*This date is subject to change.

Document
Find ad specifications, etc., in the following document. _(The document is in Japanese. The English version will be released later.)

Download the document