Updates
January 12, 2024: We completed the changes.
December 5, 2023: We announced this information.

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Date
January 11, 2024

Summary
We have added “Responsive ads (images)” to ad types that are delivered to Yahoo! JAPAN Brand Panel for Smartphone.

■Ad specifications for responsive ads (image)
Campaign goal: Conversion, Website traffic, App promotion
Ad size: Aspect ratio: 1.91:1 (minimum pixel size is 1200 x 628)

■Design
There are two ad designs available. Depending on the design, the title may overlap with the top of the image. The title will fade and disappear after 5 seconds.
Check the document in the "Comments" section for design details.

■Deliver ads separately to ad placements on the Brand Panel and on Timeline
When you want to deliver ads to placements on Yahoo! JAPAN Brand Panel for Smartphone and on Timeline separately, make the following settings for placement targeting.

・When you want to deliver ads to all ad placements on Yahoo! JAPAN home page for Smartphone
　Specify "m.yahoo.co.jp" for delivery
・When you want to deliver ads only to Brand Panel placement
　Specify "m.yahoo.co.jp/bp" for delivery
・When you want to deliver ads only to Timeline ad placement
　Specify "m.yahoo.co.jp" for delivery and exclude "m.yahoo.co.jp/bp”

Learn more

Comments
Download the following document for more details:
Download the document