Updates
December 7, 2023: The release has been completed.
November 29, 2023: Updated information about the release date.
September 13, 2023: Updated information about postponed release.
August 17, 2023: Announced this information.

Product
Yahoo! JAPAN Ads Search Ads

Tools
Campaign Management Tool
Campaign Editor

Date
December 6, 2023

Summary
We started offering “Ad strength” in Search Ads, a metric for evaluating Responsive Ads for Search.
Ad strength has four rating scales depending on how much you can expect to be effective with your Responsive Ads for Search settings.

Details
Ad type: Responsive Ads for Search
Where to appear: One of the ad report columns. You can filter by ad strength metrics (good, average, etc.) when creating a report.
■Campaign Management Tool
We have added “Ad strength” to the “Ad report” option.
■Campaign Editor
We have added “Ad strength” to the “Ad” option for creating reports.