Nov 17, 2023

Released: Yahoo! JAPAN Ads Name length for managing ads increases

Updates
November 17, 2023: This change has been released.
October 31, 2023: We announced this information.

Product
Yahoo! JAPAN Ads Display Ads
Yahoo! JAPAN Ads Search Ads

Tools
Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads API

Date
November 16, 2023

Summary

We have increased the character limit to 128 for each feature, including names for accounts and target lists (audience lists).
See the following table.

ProductsTargets
Search Ads
  • Account nam
  • Target list name
Display Ads
  • Account name
  • Audience list name
  • Conversion name
  • Conversion group name
  • Rule name (automated rules)
  • Item set name
  • Content keyword list name
  • Placement list name
  • Search keyword list name
  • Test name (A/B test)
  • Item list name

*Item list names are for the Campaign Editor and Display Ads API only.
For the Display Ads API, specify it as feedName of FeedService(add,set).

If you have acquired Yahoo! JAPAN Ads data on your system, the data connection may fail due to the character limit of your system. Check your system settings as needed.