Nov 15, 2023

[Yahoo! JAPAN Ads] Enhancements on the Campaign Management Tool (October 2023)

Product

Yahoo! JAPAN Ads Search Ads
Yahoo! JAPAN Ads Display Ads

Summary
To offer a better user experience, we continue to improve our campaign management tool for Yahoo! JAPAN Ads.
The highlights of improvements made in October 2023 are as follows.

Search Ads

-Added a path to associate ad display options
We added a “Associate ad display option” button to the ad display option screen. You can associate easily from the ad display option screen.

-Improved the filter feature
You can select campaigns and ad groups in the filters of Campaign, Ad group, Ad, Keyword, and Search query screens.
For example, "Campaign" and "Ad group" have been added to the filter items in the keyword list. Using the filter, you can narrow down to a few campaigns from the list of keywords and then narrow it down by adding other filter items, such as match types. Filtering has become more convenient.

-Added inline edit items
In the Campaign and Ad group screens inline edit (a feature that allows you to modify directly) items were added.
A pencil icon appears when you point over the item to notify you can modify.

Items you can inline edit are as follows.
■Campaign screen
・Campaign name
・Target value for bid strategies (Only campaigns using the campaign bidding)
The target value for bid strategies can now also be modified in the summary column that appears at the top of the screen where each campaigns are selected.
■ Ad group
・Ad group name

Display Ads

-You can inline edit the labels
You can inline edit (a feature that allows you to modify directly) the “labels” in the Campaign, Ad group, and Ad screens.
Inline editing allows you to create new labels, modify, remove, and also add and remove existing labels in the elements.