Nov 13, 2023

Changes in management policy on conflicts of interest/favoritism in advertising business

We provide this translation for your convenience. The Japanese version is the official language.
We will revise part of the policy of "広告事業における利益相反・自社優遇行為管理方針 (Management policy on conflicts of interest/favoritism in the advertising business)."

1.Schedule

November 30, 2023
*This date is subject to change.

2. Changes

With the release of a new ad product, we will revise the policy as follows.

■Add type (4) to the "2. 利益相反・自社優遇行為の類型 (2. Types of conflicts of interest/favoritism)."

(4)配信できる広告主が異なる、複数種類のYahoo!広告を、同一面に掲載する場合の類型
(4)Types of advertisements where multiple types of Yahoo! JAPAN Ads are posted on the same page by different advertisers.

■Add method (4) to the “3. 利益相反・自社優遇行為の管理方法の選択 (3. Selection of management method on conflicts of interest/favoritism).”

(4)特定の種類の広告の広告主へ不利益が生じないことの確認
(4)Confirmation that no disadvantage is caused to the advertiser by using a particular type of advertisement.

3. Impact on advertisers and agencies

There will be no impact to advertisers or agencies regarding these changes.

4. Support

If you need support, visit the following page and contact us.
https://global-marketing.yahoo.co.jp/contact/