Oct 31, 2023

Yahoo! JAPAN Ads Name length for managing ads increases

Product
Yahoo! JAPAN Ads Display Ads
Yahoo! JAPAN Ads Search Ads

Tools
Campaign Management Tool
Campaign Editor
Yahoo! JAPAN Ads API

Schedule
November 16, 2023
*The date is subject to change.

Summary

We will increase the character limit to 128 for each feature, including names for accounts and target lists (audience lists).
See the following table.

ProductsTargets
Search Ads
  • Account nam
  • Target list name
Display Ads
  • Account name
  • Audience list name
  • Conversion name
  • Conversion group name
  • Rule name (automated rules)
  • Item set name
  • Content keyword list name
  • Placement list name
  • Search keyword list name
  • Test name (A/B test)
  • Item list name

*Item list names are for the Campaign Editor and Display Ads API only.
For the Display Ads API, specify it as feedName of FeedService（add,set).

If you have acquired Yahoo! JAPAN Ads data on your system, the data connection may fail due to the character limit of your system. Check your system settings as needed.

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