Changes in "広告事業における利益相反・自社優遇行為管理方針 (Management policy on conflicts of interest/favoritism in advertising business)"
We provide this translation for your convenience. The Japanese version is the official language.
Following the merger of LINE Corporation and Yahoo Japan Corporation, we will change some contents of "広告事業における利益相反・自社優遇行為管理方針 (Management policy on conflicts of interest/favoritism in the advertising business)."
1. Schedule
October 1, 2023
*The date is subject to change.
2. Summary
We will change the contents as follows.
■The company name "Yahoo Japan Corporation" will change to "LY Corporation."
■"広告事業における利益相反・自社優遇行為管理方針 (Management policy on conflicts of interest/favoritism in the advertising business)" will change to "Yahoo! 広告における利益相反・自社優遇行為管理方針 (Management policy on conflicts of interest/favoritism in Yahoo! JAPAN Ads)."
■Addition of the following condition to the "2. 利益相反・自社優遇行為の類型 (2. Types of conflicts of interest/favoritism)."
"(3) Yahoo!広告を通じて広告配信する当社が保有するメディアにおいて、当社出稿の広告（以下「自社稿」）が当社以外の広告主等の広告の掲出機会を不当に減少させる行為 (3) Any act that unreasonably reduces the opportunities for advertisers other than the company to place advertisements in media owned by the company that delivers advertisements using Yahoo! JAPAN Ads."
■3. 利益相反・自社優遇行為の管理方法の選択 (3. Selection of management method on conflicts of interest/favoritism)
- "(2) 広告事業部門とその他の事業部門の分離-(2) Separation of advertising business and other business units"
We changed
"広告事業部門 (Advertising business units)" to "マーケティングソリューションカンパニー (Marketing solution company)" and
"事業部門 (Other business units)" to "カンパニー (Company)" in the
"広告事業部門（営業部門および広告システムの企画開発部門）とその他の事業部門（メディア事業部門等）を組織上適切な役職レベルにおいて分離しています。(Advertising business units (sales and ad systems design and development) and other business units (such as media business units) are separated at the appropriate organization level.)." - Addition of "(3) 自社稿管理部門とその他の部門の分離ならびに自社稿の上限および内部費用算出方法の設定-(3) Separate the management of in-house advertising and other departments and set in-house advertising limits and internal cost calculation methods."
■4. 利益相反・自社優遇行為の管理体制の整備 (4. The establishment of management structures for action on conflicts of interest/favoritism)
"部門 (Units)" will change to "カンパニー (Company)."
3. Impact on advertisers and agencies
There will be no impact to advertisers or agencies regarding these changes.