Sep 8, 2023

Released: Display Ads (Auction) End of audience list (default) and migration

Update
September 8, 2023:This change has been released.
August 17, 2023:Announced this information.

Product
Yahoo! JAPAN Ads Display Ads (Auction)

Date
September 5 - 7, 2023

Summary
As we previously announced in the “Display Ads Audience management feature release,” we ended the default list following the end of creating a new default audience list (“default list”).
All default lists were migrated to the audience list of website visitors (“List of website visitors”).

(Before)
List type: Default

(After)
List type: Website visitors
Rule: Don’t set rules
*There is no change in the stored data.

Impact on Campaign Editor
We made the following changes in the Campaign Editor.

-After the migration, when updating the campaign editor, an error appears in the default list shown in the Campaign Editor.
-You can't edit the default list.
-The import specified as “default” for the list type is no longer available.


Comments
-If you use the default list as an audience list to store app users, our system will migrate to the list type “website visitors.”
-In the performance report, the data output as the default list before the migration will be output as the list of website visitors after the migration.