Product
Yahoo! JAPAN Ads Search Ads

Tools
Campaign Management Tool

Schedule
September 13, 2023
*The date is subject to change.

Summary
We will renew the Campaign Management Tool for Search Ads in stages by the end of FY2023.
As part of the phase 4 release, features for performance reports, change history, Branding Search Ads, etc. will be available in the new Campaign Management Tool.

-With this release, all of the major features offered in the previous Campaign Management Tool will become available in the new Campaign Management Tool.
-The features of the previous Campaign Management Tool will close in the future. The previous Campaign Management Tool, including the button to switch to the new tool, will end on February 28, 2024. Use the new Campaign Management Tool. (Schedule may change without prior notice.)

Key features that will be available in the new Campaign Management Tool
[Performance report]
-Report items can be freely selected
Instead of selecting a report type, you will be able to create a report by freely selecting report items.
In the previous Campaign Management Tool, you could only create reports within the items set for each report type. The new Campaign Management Tool will allow you to create reports more freely based on the metrics you want to check.

-Display on the Campaign Management Tool
You will be able to view a preview of the performance report in the Campaign Management Tool.
The report created by selecting items can be checked without downloading files to enhance convenience.

[Change history]
-Display on the Campaign Management Tool
You will be able to view your change history in the Campaign Management Tool.
The previous Campaign Management Tool requires creating a file of change history and then downloading the file to review it. The new Campaign Management Tool will allow you to take action within the tool.

-Filtering change history
You will be able to filter by entities and sources to create a narrowed-down report.
By narrowing down the content, viewing the change history will be smoother. You will be able to download the filtered report.

[Request and manage Branding Search Ads]
You will be able to use them in the new Campaign Management Tool.
*Branding Search Ads is a feature offered to Yahoo! JAPAN Marketing Solution Partners (ad companies and agencies).

Changes in the names of some items
We will change the names of some items due to the renewal of the Campaign Management Tool. The change is only in names; there are no changes in features, operations, or specifications.
Download the following document for details on item changes.

Download the document

Comments
You can switch to the new Campaign Management Tool using the “New platform” button in the upper right corner of the Campaign Management Tool. You can switch back to the previous Campaign Management Tool using the button.