Update

・August 24, 2023: The audience list (custom) has ended.
・August 8, 2023: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads

Date

August 23, 2023

Summary

As previously announced in “Display Ads Release of new audience list and end of current audience list (custom),” audience list (custom) has ended.
The existing audience lists (custom) is migrated to the audience list (Yahoo! JAPAN Audience Discovery) or the audience list (customer data).
Details are announced in “Display Ads Automatic migration of audience list (custom).”
Audience lists that weren’t migrated in the preceding automatic migration were automatically migrated to audience list (customer data).

Comments

Lists automatically migrated to the audience list (customer data) will show a warning icon indicating that data linkage stopped.