Product
Yahoo! JAPAN Ads Search Ads

Tools
Campaign Management Tool
Campaign Editor

Schedule
September 13, 2023
*This schedule is subject to change.

Summary
We will offer “Ad strength” in Search Ads, a metric for evaluating Responsive Ads for Search.
Ad strength has four rating scales depending on how much you can expect to be effective with your Responsive Ads for Search settings.

Details
Ad type: Responsive Ads for Search
Where to appear: One of the ad report columns. You can filter by ad strength metrics (good, average, etc.) when creating a report.
■Campaign Management Tool
We will add “Ad strength” to the “Ad report” option.
■Campaign Editor
We will add “Ad strength” to the “Ad” option for creating reports.

Additional features in the future
You can get this metric only through performance reports in this release.
You will be able to view them in the Campaign Management Tool in the fall of 2023.
*This schedule is subject to change.