Product

Yahoo! JAPAN Ads Display Ads

Schedule

August 23, 2023
*This date is subject to change.

Summary

As previously announced in “Display Ads Release of new audience list and end of current audience list (custom),” audience list (custom) will end.
The existing audience lists (custom) is migrated to the audience list (Yahoo! JAPAN Audience Discovery) or the audience list (customer data).
Details are announced in “Display Ads Automatic migration of audience list (custom).”
Audience lists that weren’t migrated in the preceding automatic migration will be automatically migrated to audience list (customer data) on the closing date.

Comments

Lists automatically migrated to the audience list (customer data) will continue to show a warning icon indicating that data linkage stopped.