Product
Yahoo! JAPAN Ads Display Ads (Auction)

Schedule
August 3, 2023
*This date is subject to change.

Summary
We will support SKAdNetwork for Web Ads (SKAdNetwork that supports app promotion for web ads) in SKAdNetwork measurements for iOS apps used in App promotion campaigns.
You will be able to measure conversions for web ads.

Ad measurement tool
The tracking tools that will support SKAdNetwork measurement for web ads are as follows:
Adjust (adjust, Inc.)
AppsFlyer (AppsFlyer)
Singular (Singular）
*Tool provider names are in parentheses.

Precaution
- SKAdNetwork measurements for web ads will work when ads are delivered in the Safari browser on iOS 16.1 or later.
- The data, such as reports on the tracking tool, may fluctuate because conversion for web ads that were previously unavailable to measure will become available.

Comments
- Other features of SKAdNetwork version 4.0 are already available. See the following release note for details.
SKAdNetwork measurement support for version 4.0
- Learn more about SKAdNetwork measurement on the following help page.
SKAdNetwork measurement support for iOS app