Updates

July 18, 2023　The release has completed.
July 11, 2023　Announced this information.

Products

Yahoo! JAPAN Ads Display Ads (Guaranteed)
Yahoo! JAPAN Ads Display Ads (Auction)

Date

July 18, 2023

Summary

To improve the performance of ad delivery and ad tracking for Display Ads, we added cookie information issued and acquired on sites that have installed the complementary feature tag of conversion tracking. Details are as follows.

• Add to:
  Display Ads delivered by accounts that have the following tags already placed on their sites.
  

  　-Site general tag
  　-Complementary feature tag of conversion analytics

• Add what:
  “_yjsu_yjad” was added to cookie information and LocalStorage information that are issued and acquired via Display Ads.

Comments

• Cookie information was added for future use. There is no impact on ad delivery and ad tracking at this moment.
• Learn more.