Product

Yahoo! JAPAN Ads Display Ads

Schedule

August 3, 2023
*This date is subject to change.

Summary

We will release a feature to import data on conversions counted outside the website in the Campaign Management Tool.
The conversion import feature is currently available only in Yahoo! JAPAN Ads conversion tracking API, however, it will be available in the Campaign Management Tool, so you can easily import conversion data in the future.
You can expect optimization for ad delivery and improvement in ad performance by capturing conversions that are counted outside the website, such as visits to a store or purchases at a physical store. Consider using this new feature.

More details are described in the PDF document.