Product
Yahoo! JAPAN Ads Display Ads (Auction)

Tools
Campaign Management Tool
Campaign Editor

Schedule
July 26, 2023
*This date is subject to change.

Summary
We will change the labels of the bid strategy displayed in the Campaign Management Tool and Campaign Editor to be more simple.

Change the name of manual bidding (cost per click)
We will change the name of manual bidding (cost per click) as follows:

Before
Cost per click
*Appears as “Manual bidding (CPC XX JPY)” in the list view.

After
Individual CPC
*Appears as “Individual CPC (XX JPY)” in the list view.

Change the labels of autobidding and manual bidding
We will remove the labels “Autobidding” and “Manual bidding” and use the names of the bid strategy currently available. Therefore some of the labels on the campaign list and create views will change.

Download the following document for detailed information.
Download the document

Comments
・The changes are only for the names (labels) of bid strategy. No changes in bidding strategy features.
・There are no changes to the specifications of the import file for this release.