Products

Yahoo! JAPAN Ads Display Ads (Guaranteed)
Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

July 18, 2023
*This date is subject to change.

Summary

To improve the performance of ad delivery and ad tracking for Display Ads, we will add cookie information issued and acquired on sites that have installed the complementary feature tag of conversion tracking. Details are as follows.

• Add to:
  Display Ads delivered by accounts that have the following tags already placed on their sites.
  

  　-Site general tag
  　-Complementary feature tag of conversion analytics

• Add what:
  “_yjsu_yjad” will be added to cookie information and LocalStorage information that are issued and acquired via Display Ads.

Comments

• Cookie information will be added for future use. There is no impact on ad delivery and ad tracking at this moment.
• Learn more.